Outside of beverage, pastries, and the occasional cake slice, Caffè Casa didn’t have anything for its customer base to take home and keep. Despite its status as a cornerstone of Kalamazoo life, the cafe needed something more permanent to serve.
With college students, visiting family, and die-hard regulars making up the population of regulars, stickers seemed a great place to start. Cheap, grab-able, a regular reminder of where they’v been, stickers allowed both an expression of the brand and customers a way to conveniently support the shop.
In the competitive market of college town coffeespots, locally-owned and operated Caffè Casa needed something to make its mark.
The Concepts
The most important thing for ownership was to translate the impact they had made on their community in their 30+ years of business. This meant an emphasis on who they were - a safe space for the LGBT+ community, a long-standing institution, and a small cafe with its own unique handprint.
The Results
The owners selected the “rainbow” and “neon sign” concepts. Handmade signs were drawn out to advertise the new products, everything displayed on the front counter for easy viewing and purchase.
